Focusing on new markets may bring new challenges but it also is an opportunity to increase your bottom line and provide a way to grow your business. Consider the benefits listed below in selling wholesale farm to food access.

How would these be beneficial to your farm and your future business goals?

Select the ones that you want to leverage in 2024.

VOLUME AND CONSISTENCY:

Wholesale markets like food access organizations often require larger quantities of produce and this can be more efficient for farmers, allowing them to move large quantities. Often consistent and regular orders are ideal for wholesale buyers, meaning consistent and regular orders for your farm.

IMPROVE MARKETING EXPENSE TO INCOME IMPACTS:

Selling direct to consumers requires time and money to attract customers, either by setting up at a farmers market or creating ads to market your CSA program. By selling wholesale, farmers can shift marketing time and expenses to ________________.

LOGISTICAL EFFICIENCY WITH WISCONSIN FOOD HUB COOPERATIVE (WFHC):

Through WI LFPA, WFHC can pick up your product or assign this task to a sub-contractor in your part of the state. This means farmers can focus more on production and less on the complexities of delivering products themselves.

LOWER TRANSACTION COSTS:

Dealing with a few large buyers can simplify transactions and reduce administrative costs compared to managing numerous small transactions with individual consumers.

QUALITY AND PACKAGING STANDARDS:

Farm to food access wholesale markets can allow your farm to refine specific quality, grading, and packaging standards that wholesale markets require. Adhering to these standards can enhance product quality, consistency, and marketability for future opportunities.

SERVING YOUR LOCAL COMMUNITY:

Selling farm to food access helps your products stay close to the farm and strengthens your community by______________________. It can strengthen your farm business by building connections and providing opportunities to share your farm story.